Burger King’s Magic Promotion Is an Italy-Only Pilot

Mark Rosewater answered a question about expansion on November 10: Burger King’s “Quest: The Gathering” promotion is limited to Italy and is running as a pilot.

If it goes well, there's the possibility of expanding our partnership, but none of that has been decided yet.

The reported Italian offer is a €19.90 meal bundle with a branded deck box and 100 sleeves, but no Magic cards. It runs from November 10 through November 30, while supplies last, at participating restaurants, according to Italian promotion details. Nine locations are also hosting Pauper qualifiers, with winners advancing to a final at Milan Games Week & Cartoomics 2026. Rosewater gave no criteria for what would make the pilot go well, and no expansion decision has been made.